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Are we losing sight of the importance of early literacy?

Millennial parents, hello, hi, hey?!? We think you're forgetting something important. Very important. Read this right now.

Not "Just an Illustrator"...

Some absolutely wonderful words with Francisco Fonseca, the man behind many of Ethicool's magical illustrations. 

How to create a children's book character everyone loves

After the formidable Mother Nature in Stu French's Remembering Mother Nature, we didn't think we could ever create a more lovable character. But then, Sharna Carter came along and did...

How to support your child through grief

Losing a loved one is one of the most challenging events that can happen to a child. Here's how to support a child through their grief, including what...

Why we're donating $100,000 worth of children's books

Ethicool is looking for a charity partner to donate $100,000 worth of books. Here's why we think this donation is so important.

How to get published as a first-time author

How do you get published as a first-time author? In this revealing interview with author Georgina Le Flufy, she reveals what she did and provides five handy tips...

How bad is screen time, really?

Screens are everywhere. But how bad are they, really? Too much screen time can cause significant harm to children. Read on to discover the harmful effects of screen...

How to create the perfect character for your children's book

Creating the perfect character for your children's book seems deceptively simple. Learn how to craft one here, including learning what makes a great character, and understanding how to...

How to talk to your children about death

How do you explain death to children? How should you answer your children's questions about death? Learn more about how to best explain this sensitive topic in a...

What is childhood anxiety?

What is childhood anxiety? And how do you help a child that has it? Learn all about anxiety in children, what causes it and what parents and carers...